Successful strategy development requires a combination of analysis and creativity.
All assignments start with analysis. What is the nature of the problem or opportunity? Why is it emerging now? What strengths do we have that we can leverage in addressing this problem? What can we learn from the experience of others in similar situations? How can we take full advantage of this opportunity?
Next comes synthesis. What does it all mean? What insights can we gain from the analysis? What are the implications for the business? Analysis without synthesis is meaningless.
Finally, developing solutions that incorporate analytical insights and creative inspiration builds strategies that help clients grow. What is the best solution? How can we tailor it to fit our needs and the realities of the market? Can this strategy be implemented successfully?
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